The art of influence in under 500 words
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The art of influence in under 500 words Some say Robert Cialdini wrote THE BOOK on influence. So let’s play a game. Let’s bring his six key concepts together to make your copywriting influential AND I’m going to add 1 more; brevity. (Hence the word count) His principles of influence: reciprocity, scarcity, authority, consistency, liking, […]